The Alocasia Archive
Branding and visual identity guide for an online specialist boutique for rare plants. Delivered a lively and colourful package to reflect the variety within the species sold by the client, reminiscent of an archival stamp, as a nod to the business’ motif as an archive for botanical goods.
Planted Aquaria
Designed brand summary cards, digital ads and email marketing templates using Planted Aquaria’s existing brand kit.
Earth Rangers
Lead designer for the identity of Earth Rangers’ ambitious return to YouTube to create safe and entertaining educational content for kids, in charge of creating a hand-crafted, authentic and organic feel. The YouTube channel grew rapidly, from 40,000 static subscribers at the time of launch in Fall 2024, to over 240,000 active and engaged subscribers and climbing, as of Winter 2025.
The success of this rebrand and the work done on the Earth Month campaign launched a larger conversation at the company about the organization’s identity, and the work began to transform Earth Rangers as a whole.
Nature Education Collective
Worked with high-level management to curate the logo and branding of The Nature Education Collective (NEC), a group comprised of Canada’s leading national nature education NGOs: Canadian Wildlife Federation, Ducks Unlimited Canada, Earth Rangers, Outward Bound Canada and Project Learning Tree Canada.
Delivered a visual identity that communicated a clean, welcoming, and fresh image.
