Finding the Caribou

Lead designer on Earth Rangers’ busiest sale of the year. We wanted an engaging and vibrant visual style for this promotional period, that reflected our goals without clutter. This was the most successful Earth Month in Earth Rangers history, both monetarily and in terms of engagement from our audience across emails and social media.

The success from this campaign, and the YouTube rebrand that was also led by me, influenced a larger conversation about the future of the company’s entire branding.